Online Public Relations

It’s very clear that Twitter has become the place for public relations professionals. Twitter allows the PR specialists to connect with journalists and bloggers. When used tactfully, it allows those…

Twitter Lists just came out this month. This new feature will allow you to create and share lists of Twitter followers in your account. This will also create a stream of those individuals. This is…

As mentioned before on this blog, Twitter is often misunderstood.

There is no single way to use twitter. Some users I know simply want to see what their favorite celebrity is doing. Others want to…

News by its very nature should be current. If the news in your release is outdated you shouldn’t be sending it. Remember… yesterday’s news is today’s history.

It’s important to position your news…

Normal 0 Your business or organization should be prominently displayed in your press release. If you’re distributing your press release the old fashioned way, it’s a good practice to display your…

Opportunities, for free publicity might seem like a difficult and uncommon thing to stumble upon, but the truth is that there are that those opportunities do exist. They’re all around us. There’s…

I haven’t had a chance yet to read Putting the Public Back in Public Relations , the book by Brian Solis and Deidre Breakenridge, but I did check out the summary of the book…

Once upon a time advertising was the only way to go. You’d buy radio and television spots or advertisements in print, possibly by direct mail, in magazines, or the daily paper. Sure you could get a…

If you own a local business, even if it’s just a small mom and pop store, there’s good news when it comes to online PR. You can win big with online web marketing and localized public relations to…

You often hear Internet marketing professionals talk about SEO (Search Engine Optmization) and SMO (Social Media Optimization) as two different monsters. SEO is about businesses displaying relevant…