November 2009
3 posts
How To Use Twitter for Public Relations →
It’s very clear that Twitter has become the place for public relations professionals. Twitter allows the PR specialists to connect with journalists and bloggers. When used tactfully, it allows those…
10 Ways Journalists Can Use Twitter Lists →
Twitter Lists just came out this month. This new feature will allow you to create and share lists of Twitter followers in your account. This will also create a stream of those individuals. This is…
Twitter and Public Relations: Pt. 2 →
As mentioned before on this blog, Twitter is often misunderstood.
There is no single way to use twitter. Some users I know simply want to see what their favorite celebrity is doing. Others want to…
October 2009
4 posts
How do you write timely news? →
News by its very nature should be current. If the news in your release is outdated you shouldn’t be sending it. Remember… yesterday’s news is today’s history. It’s important to position your news…
Why is it important to identify yourself in your... →
Normal 0 Your business or organization should be prominently displayed in your press release. If you’re distributing your press release the old fashioned way, it’s a good practice to display your…
Why Would A Journalist Want To Write About Your... →
Opportunities, for free publicity might seem like a difficult and uncommon thing to stumble upon, but the truth is that there are that those opportunities do exist. They’re all around us. There’s…
Five Ways You Can Put the Public Back Into Public... →
I haven’t had a chance yet to read Putting the Public Back in Public Relations , the book by Brian Solis and Deidre Breakenridge, but I did check out the summary of the book…
September 2009
1 post
Advertising: A Waste of Money for Your Small... →
Once upon a time advertising was the only way to go. You’d buy radio and television spots or advertisements in print, possibly by direct mail, in magazines, or the daily paper. Sure you could get a…
Online PR: The free business booster for local... →
If you own a local business, even if it’s just a small mom and pop store, there’s good news when it comes to online PR. You can win big with online web marketing and localized public relations to…
August 2009
15 posts
Online PR: The Key To Building Backlinks →
You often hear Internet marketing professionals talk about SEO (Search Engine Optmization) and SMO (Social Media Optimization) as two different monsters. SEO is about businesses displaying relevant…
The First Rule of Contact →
Be there all the time. This doesn’t mean that you need a constant chat room, or a rapid-response email squad, or someone that you can always call on the phone. If you’ve got a page that explains…
Twitter and Public Relations: Pt. 1 →
Twitter is often misunderstood amongst PR newbies and marketers that are more concerned with exposure than influence. Here are a few ideas, principles, and guidelines for Twitter users: Note: I…
5 Quick Rules for Building a Community →
Don’t create your subgroups, let them grow naturally. Attract your core audience at first, not the masses. Your influencers will inevitably attract the sort of people that will pad out your…
How To Use Strategy To Dominate PR →
Seth Godin has a great post up about how tactics can quickly dominate a strategy, and eventually render it ineffective. How incredibly appropriate for a marketing world where end results all…
PR isn't all about publicity. →
So why do so many budding young companies hire publicity firms? I think, more and more often, it comes down to a lack of understanding between the two ideas. To a lot of CEOs, PR means…
No Comment →
How many times have you seen those words towards the bottom of a news story? Certainly, whenever there’s a scandal there’s the need for parties to establish their positions, craft their PR plans,…
Your Voice as a PR Strategy →
It only took two words for Michael Jordan to throw the NBA on it’s head.
“I’m back.” Can your business do the same? More often than not, the answer is no. So why do businesses spend dollar…
We are no longer serving this post →
Earlier this year, Quiznos turned what could have been a golden marketing opportunity into one of the biggest PR mishaps possible. With the chance to earn one million customers, and create…
The Death of the Press Release →
‘Death’ gets thrown around often in blogging circles. The death of the newspaper, the death of colleges, the death of what-have-you. Yet it’s not quite the right word. Newspapers and colleges aren’t…
Stalking Your Competition: Why you should be... →
Online reputation management isn’t something to balk at. With word of mouth providing one of the most reliable and powerful marketing tools, crafting and nurturing your online reputation should be…
How To Blog For PR, Pt.1 →
It’s simple. Don’t. That’s not to say that you can’t, just that you shouldn’t. While blogging can become a major PR and marketing platform, when you blog for the sole purpose of exposure, you…
Who said you need an introduction? →
It’s 1999, and you want to contact the CEO of a billion dollar company. How do you do it? It’s hard to say exactly, but it’s likely that it would involve an eternity spent chasing after…
Lawsuits as a (poor) PR Strategy →
If you follow PR circles, you’ve undoubtedly came across this situation. It’s nothing to write home about — just another 20th century company that doesn’t understand the economics of 21st…
July 2009
2 posts
The Secret to Mega Media Exposure Online →
There are many ways to gain online media exposure. The most effective and affordable strategy is online PR. Online PR has many benefits that go way beyond link building and will work way after your…
What’s the Difference Between a Press Release and... →
An Incredible Difference Between The Way Articles And Press Releases Work. ‘I’ve been writing up a storm of articles, I don’t need press releases written’, said a friend of mine who was assuming…
June 2009
1 post
25 Reasons To Write a Press Release →
I’m often asked, when should your send a news release to the media? My response is always the same. If it’s newsworthy and useful to the reader go ahead. When deciding whether to send out a news,…
May 2009
5 posts
What Makes a Press Release Newsworthy? It's all in... →
So your public relations professional keeps telling you that you should only send out news releases that are newsworthy? But, what makes an announcement newsworthy? For a publisher to consider…
7 Ways To Tell if Your PR Firm Is Right For You →
Effective public relations are a key component for the success of most business. It’s important that you choose a public relations company that you can trust to guide your company’s communications…
Choosing a Public Relations Firm →
Businesses utilize the services of public relations firms for a number of different reasons. A company might utilize a PR firm increase brand recognition, improve investor awareness, manage a new…
“Those who are different change the world. Those who are the same keep it that...”
Best Media Release Writing Guidines To Increase...
Creating a news release may seem like a daunting task at first to a small business owner, but with a bit of research and experience you can write an excellent news release. To start, just follow the tips shown here for writing and distributing your news release. 1. Include Company Information – If your company is going to take the time to write a news article, you should probably take the time to...